Improving the performance of your website/web product impacts several critical metrics:

• User Satisfaction and Retention
• Cost Savings
• Competitive Advantage
• Improved SEO
• High Conversion Rate

Before diving in, let's define two key metrics:

• Bounce Rate: Percentage of visitors who leave your website after viewing only one page, indicating engagement.
• Conversion Rate: Measures how effectively your site turns visitors into customers or leads.

Impact of Page Load Time

As page load time increases, so does the bounce rate:

• Increasing load time from 1 to 3 seconds raises bounce probability by 32%
• Deloitte found that a jump from 1 to 5 seconds increases bounce probability by 90%.
• A 10-second load time increases bounce probability by 123%. (Google/SOASTA, 2017).

Financial Implications

For example:

• eBay's 100-millisecond speed improvement increased add-to-cart rates by 0.5%, leading to 50,000 more monthly transactions.
• BMW's adoption of Progressive Web Apps (PWA) boosted traffic by 8 to 40%. (Milliseconds Make Million from Deloitte)

Strategies for Improvement

Improving Conversion Rate:

• Optimize User Experience: Simplify the user journey.
• Enhance Content Quality: Ensure relevance and persuasion.
• A/B Testing: Experiment with different versions for better performance.

Reducing Bounce Rate:

• Improve Page Load Speed: Ensure fast loading times.
• Enhance Content Relevance: Align content with visitor intent.
• Engage with Design: Create an intuitive and attractive layout.

if you are a web developer and need to know little more about key metrics to measure web perfomance